International Marketing Essay Example | Topics and Well Written Essays - 3500 words - 2

International Marketing - Essay ExampleThe report go out discuss in detail the profile and the external environment factors pertinent to a geographic commercialise in the operation of an overseas fast food chain. Jollibee Foods Corporation will be the motif of this market study. This would include a tabular comparison of relevant market facts and an analysis of the 4 Ps of the subject company which will serve as basis for the formulation and recommendation of strategies.The report will localize only on the three markets required which include Japan, Germany and China. Priority is given on demographics, general observatory and culture and will only briefly mention the procurement, distribution data as well as cost figures.The global fast food market is growing at an accelerated pace as developing countries now earnestly face globalization by opening its borders to impertinent trade, welcoming foremostign investments and expanding their markets in overseas locations. While glob al interconnection encourages free trade, change magnitude investments, and reciprocal employment opportunities, it alike puts pressure on the local human resource as job requirements become more abstruse and time consuming. As the standard of living in urbanized cities soar, people would need to generate increased income levels to support personal expenditures. This promotes the crossover from traditional cultural patterns in terms of income households and consumptions. As the trend for single-person households and operative mothers escalates, the tradition of house-cooked meals and leisure eating becomes more and more difficult due to time constraints. These developments put to the fore the need for fast and convenient food items that only a fast food outlet outhouse provide. Food Info Net defines fast food as the sale of food and drinks for immediate consumption, any on the premises or in designated eating areas shared with other foodservice operators, or for consumption el sewhere (Food Info Net, December 2006).For the chosen product