MKT Unit 3 Individual Project Research Paper Example | Topics and Well Written Essays - 1750 words

MKT Unit 3 Individual Project - Research Paper ExamplePart 2 deals with Application to Product/Service, this part mainly focus on Strategic Marketing Plan of Pentax PocketJet 3. instauration This Project will be mainly nigh the Strategic Marketing Plan of Pentax PocketJet 3 victimization the integrated marketing communications method. According to the American Association ofAdvertising Agencies, integrated marketing communications identifiesthevalueof acomprehensiveplanthat assesses theplannedrolesof a variety of public relations,communicationdisciplinesadvertising, sales promotionand personal selling, and joins them togive consistency, clarity,and loftyest communicationimpact. PART 1 General Research Communication contribute Acommunication channel refers to a physicaltransmission mediumfor example a outfit or to alogical connection more(prenominal) than amultiplexedmedium for instance a radio set channel. A channel is used tosuggestaninformationsign, such as a digital smear s tream, from one or severalsendersto one or severalreceivers. Communication channels have evolved with more emphasis on multiplexing of multiple channels at higher data rates over the same link or channel (Hura & Singhal 215). The Advertising Pros and Cons There are a lot of contrasting estimations about advertising. Those in favor state that advertising educates customers regarding new products and services that can assist them develop their lives. It besides enhances sales so that organizations can produce things at lesser costs and create things cheaper. And it helps the financial musical arrangement and provides jobs to several people. With no advertising some free TV and radio channels would not be able to exist. Gaming and other procedures are promoted by ads. Ticket costs will be high without advertisements. In contrast, critics say that customers pay for advertising during higher product costs. They say that small organizations sometimes must close as they cannot fight wi th larger ones. Through advertising, persons sometimes buy goods that they cannot require and often whitethorn not afford. This guides to a high personal debt. It also guides to a casual society products are impel away and more waste and pollution is produced. Children are so often the main aim of advertisers. They sometimes do not recognize which products are good and buy wrong things. Fast food and sting firms show ads, which guide to diabetes and obesity. Direct Marketing Pros & Cons Direct marketing contains handle trade. So it is cost face-saving for customers, because there is no cost hike due to retailers or wholesalers. Marketing managers may state for sure of the correct answer to their goods. The profit or loss may be extra correctly judged. In contrast, it can be seen as attack of privacy, as consumer questions where we increased their private details. And negative figure of direct mail and not needed phone calls. Relatively expressed due to high costs of devising di rect contact rather than the broad approach of advertising (Somers, Cain, and Jeffery 335). Sales Promotions Pros & Cons By running a sales promotion, a business owner can increase the sales and also improve the screw line. Sales promotions have the prospective to develop relationships with customers and also the suppliers. One of the advantages of using sales promotions is that it influences customer behavior. The theory of the sale may well influence the consumer to do a purchase when they were not planning to do so. The notion of missing out on the